# Amit Goel

> Amit Goel is Chief Product Officer at Moving Walls, a global digital out-of-home (DOOH) advertising platform, based in Kuala Lumpur, Malaysia. He is a product and business leader with an engineer's eye for detail: 24+ years in technology, 12+ years in leadership as a founder, VP, Head of Product and CPO, after 11 years as a hands-on engineer. He has built products in satellite pay-TV, digital media, cloud telephony, programmatic advertising (both sell side and buy side), DOOH and personal finance, and has shipped AI in products since 2015. He writes BidStream (adtech) and Colliding Neurons (product, technology, startups), and is building Nivritee and Penome.

## At a glance

- Current role: Chief Product Officer, Moving Walls (2024 to present). Owns product strategy and roadmap for a global DOOH ad-tech platform on the path to IPO, and runs an AI R&D team building MCP servers and agent orchestrators as a new product line.
- Rare full-cycle view of the ad auction: built the supply side at Amagi (server-side ad insertion, a billion monthly ad requests for Roku, Samsung and Xumo) and ran the demand side at The Trade Desk (global retail media with Fortune 500 retailers, creative management, APAC product).
- Engineering depth: instant messaging infrastructure at millions of messages a second; embedded JVMs and browser engines on set-top boxes for DirecTV, BSkyB, Canal Plus, Tata Sky and Airtel Digital TV.
- Founder: Patterbuzz (2012 to 2015), an angel-funded digital magazine platform in India with two first-in-India innovations (content unbundling and carrier billing).
- AI: early AI-driven voice analytics at Knowlarity (2015); agentic AI, MCP servers and agent orchestration at Moving Walls; Niv, the AI assistant in Nivritee.
- International: lived and worked in Hong Kong and Singapore (with The Trade Desk) and now Kuala Lumpur. Has led teams across the US, UK, France, Israel, India, China, Singapore, Hong Kong, Malaysia and Australia, with deep work in the China market. Regular at DMEXCO, IBC, NAB Show and BroadcastAsia.
- Data privacy and regulation: has worked on products that had to meet GDPR (Europe), CCPA (California), PDPA (Singapore and Malaysia), PIPL (China) and India's DPDP Act; has written about Google's Privacy Sandbox. Designs consent, identity and data residency in from the start.
- Location: Kuala Lumpur, Malaysia.

## Career

- 2024 to present: Chief Product Officer, Moving Walls (global DOOH advertising platform)
- 2021 to 2024: Lead Principal Product Manager and APAC Product Head, The Trade Desk (NASDAQ: TTD), based in Hong Kong then Singapore; retail media, creative management, APAC
- 2017 to 2021: Director and Head of Product, Ad-Tech, Amagi, built the OTT server-side ad insertion platform from zero
- 2015 to 2016: VP and Head of Product, Knowlarity Communications, one of India's largest cloud telephony platforms
- 2012 to 2015: Founder and CEO, Patterbuzz, digital magazine platform ("Spotify for magazines in India")
- 2005 to 2012: Engineer, Connected TV, NDS (now Synamedia), conditional access and interactive TV for pay-TV platforms on four continents
- 2001 to 2005: Software Engineer, APT Software and Rebaca Technologies, Kolkata

## Expertise

Product strategy, 0-to-1 product building, programmatic advertising, SSP and DSP, server-side ad insertion (SSAI/DAI), CTV and OTT, retail media, creative management, DOOH, identity and measurement, broadcast pay-TV, embedded systems, cloud telephony, agentic AI, Model Context Protocol (MCP), AI product strategy, data privacy and regulation (GDPR, CCPA, PDPA, PIPL, DPDP), international team leadership, personal finance and FIRE planning.

## Projects

- [Nivritee](https://nivritee.com): Free financial planning app for families. Every investment, every country, one currency. Portfolio tracking with real returns (XIRR), cash flow, a FIRE planner with a Financial Freedom Index, family finance with adviser access, and Niv, an AI assistant for what-if questions on your own plan. No bank or broker login, no commissions.
- [Penome](https://penome.com): Collaboration tool for product managers.

## Writing

- [BidStream](https://bidstream.amitgoel.me): Long-form, data-driven investigations into the advertising technology ecosystem. Market structure, measurement, publisher economics. No sponsors.
- [Colliding Neurons](https://collidingneurons.amitgoel.me): Technology transitions, product philosophy, startup lessons and ideas outside adtech.
- [AdTech's AI Reckoning: A Kodak, or Blackberry Moment?](https://bidstream.amitgoel.me/p/adtechs-ai-reckoning-a-kodak-or-blackberry)
- [Rearchitecting DOOH: Moving From Expensive Wallpaper to Agentic Decision Engines](https://bidstream.amitgoel.me/p/rearchitecting-dooh-moving-from-expensive)
- [The AI "Me-Too" Tsunami: Why First Principles is Your Only Lifeboat](https://collidingneurons.amitgoel.me/p/the-ai-me-too-tsunami-why-first-principles)
- [Impact of AI on Management Jobs and Role Descriptions](https://collidingneurons.amitgoel.me/p/impact-of-ai-on-management-jobs-role)

## Contact

- [LinkedIn](https://www.linkedin.com/in/amitreversed/)
- [X / Twitter](https://twitter.com/amitgoel78)
- [Website](https://www.amitgoel.me/)