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Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV Publishers

If you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content, then you would have definitely come across Google Ad ecosystem. Google leads the world in online advertising. Whether its search, websites, mobile apps and now, connected TVs and other streaming devices like Fire TV and Roku, Google commands the first port of call when someone needs to generate revenue online using advertising.

Some new innovations and trends that'll change the online advertising

Online Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way across many geographies, there are a lot more innovations happening beyond these two companies. Programmatic advertising started more than two decades ago, but within last 10 years, it has grown significantly with a lot more players like The Trade Desk, Pubmatic, Rubicon, OpenX, SpotX, MediaMath and hundreds of other big and small advertising technology companies.

Why organizations should worry about Optimism Bias and structure its KPIs carefully ?

Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment.

Why average as a metric is misleading and should not be considered for any kind of decision making ?

Did you know India’s per capita income for FY 2018-19 was Rs. 1,26,406 and for FY 2019-20, it is expected to be Rs. 1,35,048 ? Per capita income can be defined as average income earned per person in a given area (city, region, country, etc.) in a specified year. It is calculated by dividing the area’s total income by its total population.

How Much Money Is Enough In My Bank Account As Retirement Corpus If I Decide To Quit Active Professional Life Someday ?

Almost a year back, I met some of my old-time friends ( going back 20 years or so) for lunch. It was like a get together of 40+ year old men who were meeting after two long decades to catch up like bachelors. The meeting started with lunch and went on to dinner late in the night.

Why Good Products Fail Despite Having Best Engineering Teams And Process Management Systems ?

“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast population movements, but it has now been realized that this is a very old-fashioned view held by people totally out of touch with modern thought. The things that change the world, according to Chaos theory, are the tiny things.

Ed-Tech In India : Solving The Real Education Problem or Just Leveraging FOMO of Indians

Before I start expressing myself in this highly opinionated article about “Ed-tech” landscape of this country and the hype created by these companies, let me give you some numbers that are published by MHRD, the ministry responsible for the Indian education system. As per MHRD report of 2016 (yes, that’s when they counted last for enrolment in Indian education system), India has more than 260 million students.

Will BJP struggle to secure clear majority in 2019 Elections ?

BJP (Bharatiya Janata Party) got an astounding victory with majority (282 seats) in Lok Sabha 2014 elections (Parliamentary Elections )of India. This was an unprecedented victory of any political party in India in the last 30 years or so. Indian Parliamentary elections (also known as Lok Sabha elections) has 543 seats that go for public voting.

Child Malnutrition — The Problem looking straight into our nation’s eyes

Child malnutrition is a big blot in India’s growth story. While the world is lauding India for its growing economy, bold reforms and hordes of investors are drawn towards the world’s second largest emerging market due to its population dividend, India is fighting an internal battle to control child malnutrition and provide a healthy growth to every child.