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Building a product feature without knowing what the customers need ….

Talk to anyone in the senior management including the CEO, CTO, Sales head, Engineering head , & everyone else and they’ll define the problem statement, create the requirements, propose a solution, design and detail out implementation specifics and even create a multi-phase release plan in less than an hour. All of this gets done for a product feature that the customers themselves are not even sure whether they need it or how they are gonna use it ?

Dec 1, 2017 - 4 min read