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The Rate Card Is Dead: Why Charging Rent for 'Features' Is Financial Suicide in an Outcome Economy
This is Part 2 of my series on the collapse of the traditional software industry. In Part 1, How “Vibecoding” and The Outcome Economy Are Killing the SaaS Dinosaurs, I explained how AI is making software production free. Today, let’s talk about why your pricing model is about to bankrupt you.
The Rent Is Too Damn High: How Vibecoding and The Outcome Economy Are Killing the SaaS Dinosaurs
Let’s start with a bedtime story that is currently keeping the General Counsel of a $10 billion company awake at night. In June of this year (2025), a developer named Michael Luo (known online as “AzianMike”) decided he was tired of paying DocuSign $15 a month to sign three PDFs.1 He didn’t complain on X (formerly Twitter).
The Digital Billboard Dilemma: Why We Are Still Using Floppy Disks in a 5G World
Let me give you some context before I start ranting. I’ve been in the trenches of media technology for 25 years. I was writing code for Set-Top Boxes (STBs) when “on-demand” meant walking to Blockbuster. I built the architecture for the first DVRs that let you pause live TV. I have worked on engineering the streaming pipes that allow you to binge-watch in 4K without buffering and to figure out how to connect a second screen device to a Satellite Pay TV system.
