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AdTech's AI Reckoning: A Kodak, or Blackberry Moment?

The global advertising industry is not dying; in fact, it is thriving. Global advertising spend is forecast to surpass an unprecedented $1 trillion for the first time in 2026, while the digital advertising sector alone is projected to exceed $350 billion by 2030. AdTech as an industry segment will undeniably remain and continue to expand.

Feb 23, 2026 - 31 min read
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Rearchitecting DOOH: Moving From Expensive Wallpaper to Agentic Decision Engines (Post CES 2026 Effect)

The Epilogue to the Rainy Tuesday: 2027 Edition Let’s fast forward to that same rainy Tuesday in November 2027. The bus shelter hasn’t moved, but the brain inside it has been lobotomized and replaced. The rain starts falling. The crowd gathers. This time, the screen doesn’t play a perfume ad.

Jan 9, 2026 - 10 min read
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Why DOOH Brought a Knife to the CES 2026 Gunfight: The 12-Month Roadmap to a 'Minority Report' Reality for CES 2027.

The Pre-CES Hype vs. The Rainy Tuesday Reality Next week, Las Vegas will turn into a neon shrine for CES 2026. You’re going to see “Agentic AI” that can order groceries for you, holographic displays that float in mid-air, and transparent OLEDs that look like something out of Minority Report.

Jan 3, 2026 - 11 min read
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The Digital Billboard Dilemma: Why We Are Still Using Floppy Disks in a 5G World

Let me give you some context before I start ranting. I’ve been in the trenches of media technology for 25 years. I was writing code for Set-Top Boxes (STBs) when “on-demand” meant walking to Blockbuster. I built the architecture for the first DVRs that let you pause live TV. I have worked on engineering the streaming pipes that allow you to binge-watch in 4K without buffering and to figure out how to connect a second screen device to a Satellite Pay TV system.

Nov 25, 2025 - 10 min read