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Rearchitecting DOOH: Moving From Expensive Wallpaper to Agentic Decision Engines (Post CES 2026 Effect)

The Epilogue to the Rainy Tuesday: 2027 Edition Let’s fast forward to that same rainy Tuesday in November 2027. The bus shelter hasn’t moved, but the brain inside it has been lobotomized and replaced. The rain starts falling. The crowd gathers. This time, the screen doesn’t play a perfume ad.

Jan 9, 2026 - 10 min read