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AdTech's AI Reckoning: A Kodak, or Blackberry Moment?

The global advertising industry is not dying; in fact, it is thriving. Global advertising spend is forecast to surpass an unprecedented $1 trillion for the first time in 2026, while the digital advertising sector alone is projected to exceed $350 billion by 2030. AdTech as an industry segment will undeniably remain and continue to expand.

Feb 23, 2026 - 31 min read