Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment.
Almost a year back, I met some of my old-time friends ( going back 20 years or so) for lunch. It was like a get together of 40+ year old men who were meeting after two long decades to catch up like bachelors. The meeting started with lunch and went on to dinner late in the night.