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Why organizations should worry about Optimism Bias and structure its KPIs carefully ?

Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment.

Building a product feature without knowing what the customers need ….

Talk to anyone in the senior management including the CEO, CTO, Sales head, Engineering head , & everyone else and they’ll define the problem statement, create the requirements, propose a solution, design and detail out implementation specifics and even create a multi-phase release plan in less than an hour. All of this gets done for a product feature that the customers themselves are not even sure whether they need it or how they are gonna use it ?