In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens, advertising will become programmatic similar to what was online display advertising on the internet in those days. but more than that, people will also have second screen devices and the content they’ll be watching on the TV will be influenced with their second screen devices activity.
In 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based floating licensing mechanism. Yes, Remember the old days of client server architecture and buying software was still not so common as it was expensive. Nostalgia aside, I was a software engineer coding in Java who believed that the system was working fine and my piece of code was working as expected.
If you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content, then you would have definitely come across Google Ad ecosystem. Google leads the world in online advertising. Whether its search, websites, mobile apps and now, connected TVs and other streaming devices like Fire TV and Roku, Google commands the first port of call when someone needs to generate revenue online using advertising.
Online Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way across many geographies, there are a lot more innovations happening beyond these two companies. Programmatic advertising started more than two decades ago, but within last 10 years, it has grown significantly with a lot more players like The Trade Desk, Pubmatic, Rubicon, OpenX, SpotX, MediaMath and hundreds of other big and small advertising technology companies.
Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment.
Most of the technology companies across the world have very similar organisational structures.
Did you know India’s per capita income for FY 2018-19 was Rs. 1,26,406 and for FY 2019-20, it is expected to be Rs. 1,35,048 ?
Per capita income can be defined as average income earned per person in a given area (city, region, country, etc.) in a specified year. It is calculated by dividing the area’s total income by its total population.
“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast population movements, but it has now been realized that this is a very old-fashioned view held by people totally out of touch with modern thought. The things that change the world, according to Chaos theory, are the tiny things.
With all the buzz around startups and entrepreneurship, I just thought about people who are employee and work for small and large companies and are not entrepreneur. What about them ? Just because entrepreneurship is getting limelight and lot a coverage in print and electronic media, does it make them the super mortals ?