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Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV Publishers

If you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content, then you would have definitely come across Google Ad ecosystem. Google leads the world in online advertising. Whether its search, websites, mobile apps and now, connected TVs and other streaming devices like Fire TV and Roku, Google commands the first port of call when someone needs to generate revenue online using advertising.

Some new innovations and trends that'll change the online advertising

Online Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way across many geographies, there are a lot more innovations happening beyond these two companies. Programmatic advertising started more than two decades ago, but within last 10 years, it has grown significantly with a lot more players like The Trade Desk, Pubmatic, Rubicon, OpenX, SpotX, MediaMath and hundreds of other big and small advertising technology companies.

Why organizations should worry about Optimism Bias and structure its KPIs carefully ?

Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment.

Why average as a metric is misleading and should not be considered for any kind of decision making ?

Did you know India’s per capita income for FY 2018-19 was Rs. 1,26,406 and for FY 2019-20, it is expected to be Rs. 1,35,048 ? Per capita income can be defined as average income earned per person in a given area (city, region, country, etc.) in a specified year. It is calculated by dividing the area’s total income by its total population.

Why Good Products Fail Despite Having Best Engineering Teams And Process Management Systems ?

“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast population movements, but it has now been realized that this is a very old-fashioned view held by people totally out of touch with modern thought. The things that change the world, according to Chaos theory, are the tiny things.

It’s okay if you are not an entrepreneur and work for large corporate…

With all the buzz around startups and entrepreneurship, I just thought about people who are employee and work for small and large companies and are not entrepreneur. What about them ? Just because entrepreneurship is getting limelight and lot a coverage in print and electronic media, does it make them the super mortals ?